Email Marketing

The Importance of Email Marketing and Building an Email List

Email Marketing and Email List Building Tips
Robert Andrew
Written by Robert Andrew

Do you have an email list? If you are not utilizing your customer database, you are missing out on a great deal of potential business from repeat customers as well as referral business! Why wouldn’t you want to reach your customers instantly with updates, offers and specials!

The Power is in the List!

Building an email marketing database is easy! All you have to do is ask your customers for their email address! Most will gladly sign up for newsletters, special offers, discounts and specials! Adding an opt-in page on your website designed to entice visitors to sign up will also help build your list. Including “opt-in bait” will help increase your opt-in rate and build your list even faster. Link bait is a free gift that visitors get for signing up. It can be a discount, free offer, free download, email series, or anything that will get them to sign up for your list.

Now that you have a database building, you can use it to communicate with your customer base and take your brand to the next level!

Ask us about our email marketing programs.

We can help you get started, design professional effective HTML email marketing templates and show you how to get the most out of your email marketing campaigns!